Here’s a great example of giving your audience news that is useful to their lives.
La Provence marking the start of the holiday period to talk to an expert on how to make the most of les grandes vacances.
The tips include breaking your routine, turning your phone off and having a siesta.
I must have been on holiday for the last couple of months!
But seriously this is the type of journalism I will be advocating to clients in my new – as yet – unnamed- business. Articles that are useful to their audience.
Colibri media already exists so it might become cigale media.
Thrown to (the) Lyon 