UPDATE: 5 Septembre
Grâce à ce blog* l’accord entre Pernod Ricard et PSG est fini.
*Peut-etre c’est plutôt grâce à La Provence.
4 Septembre
There’s a bit of a to do in Marseille after Pernod-Ricard signed a sponsorship deal with none other than French footballing giant… Paris St Germain!
I suppose it’s a bit like the Manchester drink Vimto sponsoring Arsenal.
As reported in La Provence, the news has not gone down well with the locals.
The granddaughter of the Pernod founder Paul is also not best pleased.
Quand le business trahit ses racines, il abîme son histoire et prend des risques sur son futur.
Lorraine Ricard
And some pastis drinkers think the deal has changed things too.
Je ne boirai plus mon jaune de la même manière
OM supporters
Thrown to (the) Lyon 